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Brake pads: how not to be captured by the “pirates”

Brake pads: how not to be captured by the “pirates”

As it turned out, unlike the times of “wild capitalism”, the problem of fake spare parts has practically disappeared – the market is saturated with competitive supply, and it has become simply unprofitable to import knowingly fake brake pads under the guise of branded ones, risking going to places not so remote. Almost all of our interlocutors noted that they, as official representatives of their brands, managed to take control of the supply and, with the help of the authorities, “strangle” the manufacturers of counterfeit goods..

Thus, according to Albert Shereshov from the Avtokomponenty Trading House, representing the Frixa brand in Russia (a subsidiary of the well-known tire company Hankook), the company carefully monitors and controls the import of brake pads to the Russian market and absolutely guarantees that all brand products are supplied directly from the factory. -manufacturer to warehouses, from where it is distributed through a network of distributors. There is no gray import channel for this brand, which covers 100% of the car park of Korean car manufacturers and the main models of European brands..

hankook frixa kevlar brake pads.

Irina Boyarintseva, Bosch Regional Manager for Braking Systems, notes that the problem of counterfeiting for their brand still exists, and therefore the company is taking a set of measures to prevent counterfeiting from entering the Russian market. Another problem for Bosch is gray imports, when products manufactured for the Southeast Asia (SEA) market are imported into our country. However, the volume of these supplies is insignificant. This situation has arisen thanks to the development of a distribution network and a large range of Bosch pads, which includes more than 1400 articles and covers 95% of the European vehicle fleet.

Approximately the same coverage is provided by the range of Bosch products offered for vehicle fleets in the CIS countries..

Answering the question about the impact of online trade and, in particular, the consumer’s ability to purchase pads through Chinese online stores, our interlocutor assessed the competition from them as low: “The consumer does not need to look for spare parts abroad – our products are presented in Russia in all regions and at a very reasonable price. ” Ms. Boyarintseva only noted that although pads for the Russian market are produced at the same factories as products for other countries, the production process takes into account the requirements of certain markets. It is easy to recognize the European Bosch shoe and the “Asian”: first of all, the Asian shoe differs from the products for the European and CIS markets by the type of trade number, packaging design and the absence of the ECE-R90 standard conformity mark – compliance with the provisions of this standard is not required in Southeast Asian countries.

Bosch.

In the Moscow office of Federal Mogul, which produces brake pads under the Ferodo and Wagner brands, regarding the fakes they answered unequivocally: “We have exhausted them completely.” According to Timur Imnaishvili, Federal-Mogul Marketing Director for Russia, Ukraine and the CIS, gray imports have little impact on this segment of the aftermarket. “The manufacturer controls the supply system and, if it has a warehouse in Russia, registers trade marks at customs, which protects its official distributors in the country from gray imports and cuts off the imported counterfeit. As for the differences between our products and imported “all”, they are only in the price, since “gray” was imported bypassing the payment of various duties and taxes. In terms of the details of the brake system, the gray scheme is generally unprofitable, since the duty is only 5%, while for other components it reaches 20-25% “.

As for the origin of the FM brake pads for the domestic market, today the company owns 25 factories that produce brake system parts, and most of them work for their markets. Up to 90% of friction materials supplied to Russia are produced in Europe (Czech Republic, Germany, Italy, Hungary). All manufactured parts correspond to the quality of the company’s products, which is one of the world leaders in supplying car manufacturers to the conveyor.

However, when purchasing pads, it is necessary to look at their applicability to the car brand and the region, since there are significant differences in the formulation of friction materials caused by the climate and operating conditions.

ThermoQuiet Brake Pads.

The Moscow office of the TRW Aftermarket brand became the only Russian representative office in which we were able to show a small but collection of fake brake pads. Perhaps part of this popularity of TRW products is due to the company’s policy of requiring that TRW pads are available for it 12 months after a new car model is introduced. The representative office of the brand in Russia “Za rulem.RF” reported that the products that meet the R90 standard of the United Nations Economic Commission for Europe are officially imported into our country. Pads for Southeast Asia with the S and YO index, although produced according to TRW standards at



the company’s enterprises, differ in their specifications and cannot be recommended for Russia.

Different environmental and safety standards lead to the fact that the formulation of the friction material changes, and this, in turn, affects the braking performance.

“The shoe is made as cheap as possible and, as a rule, there is no anti-noise pad on it. This is a completely different product, and it cannot be recommended for use in Russia, if only because in Southeast Asia there are no frosts in minus 20 and minus 30, – explained Viktor Lebedev, a technical specialist of the TRW representative office in Russia. – Against this background, the explanation that is often given by unskilled sellers or forum “experts”, interpreting the designation of the Asian pad by the letter S as “sport” and assuming its improved braking characteristics, looks curious. By the way, thanks to the use of metal in the frictional material of the pads for Southeast Asia, some car owners may indeed perceive a “sporty” effect, but this is only an appearance. In addition, they will pay for it with prematurely worn brake discs, the price of which is several times higher than the cost of good pads “.

P1030703.

As for counterfeits, their volume has really dropped sharply and almost disappeared. And the very quality of the fake is such that a more or less competent motorist is able to easily identify a fake. Just a glance at the packaging will be enough – the original box of TRW pads is equipped with a protective hologram, the box has a 2D code.

Using the Neoreader program, you can scan the code and immediately receive confirmation of the authenticity of the pads. The original packaging must contain a red information tag and instructions. The pads themselves differ both in the texture of the material and in the font used – on the original products it is smaller, the inscriptions are made more accurately, and in the product article, with the exception of several models with an article ending with the letter “M”, there is no letter suffix.

P1030708.

So what’s the bottom line? Judging by the optimistic attitude of the manufacturers, the car owner has practically no chance of running into an outright fake, and this is good. But at the same time, you should be careful in trying to save money – the product may simply not be for our market, which may hit the pocket later.

So the rule “learn materiel” remains relevant to this day..

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